Operations Management: An Integrated Approach Author : Augustin Witt Subject : Business Management ISBN :9781639893966 Operations management deals with the design and control of processes used in the production of goods and services. It ensures that business operations are using resources efficiently and effectively to Read More |
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Principles of Product Management Author : Diane Smith Subject : Business Management ISBN :9781639894406 characteristics consist of the product itself, price, packaging, etc. For service brands, the important Read More |
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Economic Growth and Development Author : Nathan Saunders Subject : Economics ISBN :9781639891641 The increase in the market value of various goods produced and services offered by an economy over a period of time is known as economic growth. It is measured in terms of an increase or decrease in the Read More |
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Entrepreneurship: New Perspectives Author : Scott Gibson Subject : Entrepreneurship ISBN :9781639891795 Entrepreneurship is the field in which something of value is created, extracted or innovated. It involves designing, launching and running a new business. It encompasses the ability and willingness to Read More |
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Human Resource Management: Current Perspectives Author : Nina Clarke Subject : Human Resource Management ISBN :9781639892761 The set of different people who make up the workforce of a business sector, an organization, or an economy is referred to as human resource. The strategic approach of effectively managing these resources Read More |
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Introduction to Strategic Public Relations Author : Alexandra Moore Subject : Human Resource Management ISBN :9781639893126 common goal of creating a unique and profitable brand. It is also concerned with the management Read More |
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Leadership: Strategy and Tactics Author : George Walker Subject : Management ISBN :9781639893232 The capability of an individual, a group or an organization to influence or guide other individuals or organizations for the accomplishment of a specific goal is termed as leadership. Various theories Read More |
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Personal Development for Life and Work Author : Brenda Jones Subject : Management ISBN :9781639894093 Personal development is essential to improve an individual’s personality as well as their professional skills. There are a variety of programs, assessment systems and techniques that facilitate personal Read More |
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Brand Management: A Strategic Approach Author : Nancy Durrant Subject : Marketing Management ISBN :9781639890880 Brand management techniques are used to boost the perceived value of a product line or a brand Read More |
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Customer Relationship Management Author : Bertram Smith Subject : Marketing Management ISBN :9781639891429 Customer relationship management or CRM is a set of practices that enable companies to analyze customer-company interaction with a view to retain customers, increase sales and discover potential customers. Read More |