Books /Ecommerce: A Guide to Business and E-Marketing

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Ecommerce: A Guide to Business and E-Marketing

ISBN

9781639891634

Author

Chris Doyle

Language

English

Publication Year

(2022)

Category :

Commerce, Management and Economics - Business Management

Price

$ 157

Description

Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field.