States Academic Press
Commerce, Management and Economics - Business Management
Innovation is a concept that is centred around the creation or redistribution of value through a new or changed entity. It is also a facet of entrepreneurship, whether in terms of establishing a new venture or an existing business, such that it creates new wealth or uses existing resources to create greater value. Corporate innovation is a crucial catalyst for growth. Changes in organizational culture, such as changing management style and business processes, or introducing information technology, can create a climate of innovation in the workplace. The book studies, analyses and upholds the pillars of corporate innovation and its utmost significance for business growth. Its objective is to give a general view of the global perspectives of corporate innovation. The extensive content of this book provides the readers with a thorough understanding of the subject.