Books

Quality Management: Methods and Applications

Author : Katherine Watson

Subject : Business Management

ISBN :9781639894550

Quality means a certain level of fitness which must be achieved by a product to fulfil its intended purpose while satisfying the customer at the same time.   Maintaining a designated level of quality

Read More

Consumer Economics

Author : Charlie Ward

Subject : Economics

ISBN :9781639891252

The study of production, distribution and consumption of goods and services is known as economics. The branch of economics that deals with the analysis of behavior of consumers, individuals or families

Read More

Principles of Macroeconomics

Author : Peter Lewis

Subject : Economics

ISBN :9781639894383

The branch of economics which studies the economy of a nation or a region as a whole is called macroeconomics. Macroeconomics deals with the large scale repercussions of micro decisions in terms of gross

Read More

Essentials of Entrepreneurship

Author : Zoe Wright

Subject : Entrepreneurship

ISBN :9781639891856

Entrepreneurship can be defined as the process of launching a new business or creating a new enterprise while bearing any or all of its risks with a view to making profits. People who found such businesses

Read More

Human Resources: Planning and Management

Author : Peter Taylor

Subject : Human Resource Management

ISBN :9781639892778

The strategic management of human resources which enhances the performance of employees and increases their productivity is known as human resource management. There are various approaches in this field

Read More

Public Relations

Author : Kimberley Bowers

Subject : Human Resource Management

ISBN :9781639894536

The process of managing the spread of information between the public and an organization or individual is known as public relations. It is concerned with the strategic communication between people and

Read More

Essentials of Strategic Management

Author : Dustin Rodgers

Subject : Management

ISBN :9781639891917

The branch of management that involves formulation and implementation of goals is known as strategic management. It focuses on evaluating the available resources and assessing the internal and external

Read More

Operations Management

Author : George Thompson

Subject : Management

ISBN :9781639893942

Operations management is the management of various business operations primarily concerned with the production of goods or services. All the processes involved in the conversion of raw materials into consumable

Read More

Brand Management: A Strategic Approach

Author : Nancy Durrant

Subject : Marketing Management

ISBN :9781639890880

Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base.

Read More

Marketing Strategy: An Integrated Approach

Author : Haley Young

Subject : Marketing Management

ISBN :9781639893416

A marketing strategy refers to a business’ avenue for capturing prospective consumer base and turning them into customers of their products or services. A marketing strategy revolves around value

Read More