Books

Human Resource Management: Current Perspectives

Author : Nina Clarke

Subject : Human Resource Management

ISBN :9781639892761

The set of different people who make up the workforce of a business sector, an organization, or an economy is referred to as human resource. The strategic approach of effectively managing these resources

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Human Resources: Planning and Management

Author : Peter Taylor

Subject : Human Resource Management

ISBN :9781639892778

The strategic management of human resources which enhances the performance of employees and increases their productivity is known as human resource management. There are various approaches in this field

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Introduction to Strategic Public Relations

Author : Alexandra Moore

Subject : Human Resource Management

ISBN :9781639893126

common goal of creating a unique and profitable brand. It is also concerned with the management

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Public Relations

Author : Kimberley Bowers

Subject : Human Resource Management

ISBN :9781639894536

The process of managing the spread of information between the public and an organization or individual is known as public relations. It is concerned with the strategic communication between people and

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Essentials of Strategic Management

Author : Dustin Rodgers

Subject : Management

ISBN :9781639891917

The branch of management that involves formulation and implementation of goals is known as strategic management. It focuses on evaluating the available resources and assessing the internal and external

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Leadership: Strategy and Tactics

Author : George Walker

Subject : Management

ISBN :9781639893232

The capability of an individual, a group or an organization to influence or guide other individuals or organizations for the accomplishment of a specific goal is termed as leadership. Various theories

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Operations Management

Author : George Thompson

Subject : Management

ISBN :9781639893942

Operations management is the management of various business operations primarily concerned with the production of goods or services. All the processes involved in the conversion of raw materials into consumable

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Personal Development for Life and Work

Author : Brenda Jones

Subject : Management

ISBN :9781639894093

Personal development is essential to improve an individual’s personality as well as their professional skills. There are a variety of programs, assessment systems and techniques that facilitate personal

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Brand Management: A Strategic Approach

Author : Nancy Durrant

Subject : Marketing Management

ISBN :9781639890880

Brand management techniques are used to boost the perceived value of a product line or a brand

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Customer Relationship Management

Author : Bertram Smith

Subject : Marketing Management

ISBN :9781639891429

Customer relationship management or CRM is a set of practices that enable companies to analyze customer-company interaction with a view to retain customers, increase sales and discover potential customers.

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