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Operations Management: An Integrated Approach Author : Augustin Witt Subject : Business Management Operations management deals with the design and control of processes used in the production of goods and services. It ensures that business operations are using resources efficiently and effectively to Read More |
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Principles of Product Management Author : Diane Smith Subject : Business Management characteristics consist of the product itself, price, packaging, etc. For service brands, the important Read More |
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Economic Growth and Development Author : Nathan Saunders Subject : Economics The increase in the market value of various goods produced and services offered by an economy over a period of time is known as economic growth. It is measured in terms of an increase or decrease in the Read More |
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Entrepreneurship: New Perspectives Author : Scott Gibson Subject : Entrepreneurship Entrepreneurship is the field in which something of value is created, extracted or innovated. It involves designing, launching and running a new business. It encompasses the ability and willingness to Read More |
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Human Resource Management: Current Perspectives Author : Nina Clarke Subject : Human Resource Management The set of different people who make up the workforce of a business sector, an organization, or an economy is referred to as human resource. The strategic approach of effectively managing these resources Read More |
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Introduction to Strategic Public Relations Author : Alexandra Moore Subject : Human Resource Management common goal of creating a unique and profitable brand. It is also concerned with the management Read More |
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Leadership: Strategy and Tactics Author : George Walker Subject : Management The capability of an individual, a group or an organization to influence or guide other individuals or organizations for the accomplishment of a specific goal is termed as leadership. Various theories Read More |
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Personal Development for Life and Work Author : Brenda Jones Subject : Management Personal development is essential to improve an individual’s personality as well as their professional skills. There are a variety of programs, assessment systems and techniques that facilitate personal Read More |
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Customer Relationship Management Author : Bertram Smith Subject : Marketing Management Customer relationship management or CRM is a set of practices that enable companies to analyze customer-company interaction with a view to retain customers, increase sales and discover potential customers. Read More |
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Essentials of Sales Management Author : Margaret Miller Subject : Marketing Management branches that fall under the discipline of brand management and how such concepts have practical Read More |
